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Organic anchor text can help you rank better

Posted by Michael Marchetta | Posted in SEO Tips and Info, Search Engine Optimization | Posted on 27-05-2009

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clip_art_anchorTrouble getting rank or having some trouble ranking well in search for certain keyword phrases or certain keywords?

it might be time to have a look at the “anchor text links” on your site and pointing to your site. You might want to update them and change the anchors a bit.

What is anchor text?

The anchor text, link label or link titleis the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination

 Anchor Text is very important.

Anchor text is considered the 2nd highest SEO factor..  However, many webmasters who want to rank better on the search engines don’t know what anchor text is.  Fortunately, anchor text is an easy concept to understand.   Simply put, anchor text is the text in a link. 

Here’s a bad example of anchor text use: For seo tips and info Click Here 

Click here is the most widely used anchor text on the web. as you can clearly see….Click here explains nothing about what exists on the next page and offers no support.

Here is a proper example of anchor text: Seo tips and info about anchor text   

The anchor text explains what is on the next page and supports the page it is pointing to.

 When it comes to organic search engine rankings in Google, one of the many factors that they consider is the “link text” or “anchor text” that is pointing to a web page. Google has, for many years now, looked at what other people say about you, or, more specifically, what other web sites say about your web page. So, when you’re trying to “rank well” in the search engines for a particular keyword or keyword phrase, something you can do is to try to get links to your website with certain “anchor text”.

Over the years, we have seen an increase in people trying to buy links with specific anchor text in order to influence the search engine rankings. We’ve also seen a lot of people try Google bombing (also known as googlebombing), where pranksters try to get a certain web page to show up in the search results even though that phrase isn’t mentioned on the web page. Take a look at Google’s googlebombing blog post and you’ll see an example of it. In 2007, Search Engine Land reported that Google effectively “killed miserable failure” by making changes to the Google algorithm. So, since about 2007 or late 2006 (whenever they made the change to their algorithm), it has been important to note that when you are trying to get links to your web page for search engine optimization purposes, you need to “vary the anchor text” that is used. If you want to rank for “search engine optimization“, then you need to use different anchor text links to your website.

Recently, one of of my #1 listings in google was dropped to number 2 by a website news cast google bomb. If you see this happen do not panic as it hopefully is temporary. Usually it will be in the form a news cast or announcement that has just been released on the topic and all sites have picked it up, hence boosting it’s ranking for the moment.

 

Look at your google webmaster tools

Use your google webmaster tools to see more of your keyword phrases. There are certain keyword phrases you are ranking for that you probably haven;t thought of yet.

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