Seo Tips-Info-Optimization

Keywords

Words used by people searching can be called keywords, keyword phrases or search terms. Most Importantly – Include keywords in your copy! You must consider which keywords your site visitors will use to find you and then incorporate those words into your Web site tags and – more importantly – your copy. Your keywords need to be those that most people would think of when searching the Internet for a site such as yours. Good keywords are words and short phrases that describe the content of the pages you want to promote. There are also types of keywords such as primary and secondary keywords.

Primary Keywords: The ones(mostly one or two) that are given the most importance while optimizing a web page/

Secondary Keywords: The ones that are less important and supports the primary keywords for its marketing

IBL’s (inbound links)

Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice.

Sitemap

In my opinion, the sitemap is one of the most important tools for a website. A site map (sitemap) is a page which contains an organized listing of links to all pages within the website. Having a well structured sitemap will help a search engine. A page which contains an organized listing of links to all pages within the website. Having a well structured sitemap will help a search engine. The proper place to hang the sitemap is the off the root, EG: www.example.com/sitemap.xml you can submit your sitemap via google webamaster tools, yahoo site explorer, MSN live and others. Read more about sitemaps

Page Titles

The <title> tag defines the title of the document. The title is used by the major search engines as the most important piece of information available in order to help them determine the topic of your page, and thus to determine the ranking of your page in their search results. Read more about Page Title

Stop Words

Stopwords mean those words that are ignored (from the queries) by the search engine during a search. See a comprehensive list of  “Stop Words”

Algorithm

Algorithm is a procedure or formula for solving a problem. Searh Relation: Search engines assign a numerical weighting to each element of ahyperlinked set of documents.

PageRank

Page Rank is actually named after it’s inventor Larry Page. PageRank is a numeric value that represents how important a page is on the web.  Like casting a vote for a page. PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. Read more on page rank

Google Profiles

A Google profile is simply how you present yourself on Google products to other Google users. It allows you to control how you appear on Google and tell others a bit more about who you are. With a Google profile, you can easily share your web content on one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more.

Canonical URL

Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. Canonical essentially means “standard” or “authoritative”, so a canonical URL for search engine marketing purposes is the URL that you want the visitors to see. Read more on canonical url

Metadata

Metadata tags allow you to tell the search engines what your web page is about.  Meta-data is information about a web page that is not part of the “core” content of the page.  It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.).

Twitter

Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets: follow me on Twitter www.twitter.com/michaelmarchetta

Anchor Link Text

The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the Anchor text can determine the ranking that the page will receive by search engines. Anchor text usually gives the user relevant descriptive or contextual information about the content of the link’s destination. Read more on anchor link text

Bing – Microsoft Search Engine

Since Microsoft replaced MSN live with “Bing” http://www.bing.com/ It has been meet with much debate. Bing is the re branded and rebuilt search engine formerly code-named Kumo, designed to replace Live Search. Read more on Bing by Microsoft